Defining Your Unique Value Proposition



Step 2 Of The Entrepreneurs Journey


While most people have heard of the concept of having a USP (Unique Selling Proposition) few truly understand what a USP really is and why it is absolutely crucial to have this nailed if you are to attract the volume of clients you want in your business. A 'Value Proposition' is slightly different from a USP, the 'VP' is the principle reason 'Why' a customer chooses one supplier over another.


If you think about it, 'Value' is the principle reason why you live where you do, drive the vehicle that you do and do spend your money with the 'people' that you do. To lock in this concept in your mind, ponder for a moment:-


Your 'Value Proposition' is the thing that 'differentiates' you, from all of your competitors, it is WHY they will be compelled to seek you out regardless of what the competition are offering and in many cases WHY your customers will be prepared and even happy to pay a little more to buy from you rather than your competition.

If you would like help to really define and lock down your Unique Value Proposition, join us on the next "Business Breakthrough Day" where you will walk away with not only a solid strategy for defining your personal value proposition, you will also take away the foundations for creating a compelling brand that you can roll into your marketing strategies to make your telephone ring and your e-mail ping with customers who want to buy from you.


The next step on our entrepreneur blueprint journey is 'Defining your Brand'

For more information about the Business Breakthrough workshop Click HERE.