Sales Masters Guild Mentor, Jo Driver’s Sales & Negotiation Training courses help you fine tune your business conversations and negotiate the perfect deal.

Most business owners are experts at what they do but they have never learned how to articulate it and have never spent any time learning how to sell their product or service without pitching and being salesy.  Often the person that comes to my Sales & Negotiation training is the business owner and those who are responsible for growing the business, as they seek help to make more sales, and they want to feel more comfortable with the whole sales process. As we start the day’s training, they soon realise that we first must dive deep into their target market and client avatars and identify how they can best serve their customers.  Without knowing our ideal clients desires, needs and pain, we are merely guessing as to whether a client may be interested in our product or service.

Often the business owners and entrepreneurs who have never learned how to sell, find our sales workshops full of “aha moments” as they begin to realise that selling. Whilst not difficult, it is a process, and does require a structure to the conversation.  Without this process and structure you are merely trying to persuade or convince people that they need what you offer.

Property Investors & Sourcers

My Sales and Negotiation workshops are also ideal for property investors or property sourcers as many property investors/sourcers, whilst they have probably learned a property strategy or two, think that it is the strategy that is going to enable them to structure a good deal. This is far from reality, if you haven’t learned how to correctly communicate and negotiate the deal.

As a property investor or property sourcer you are likely to be involved in negotiating with many service providers, possibly other investors, as well as for the actual investment property.Therefore it is crucial that you learn correct negotiation skills.

Learn how to quickly establish rapport so you can create a positive connection with the other person, as we want to be on the same wavelength as they are and It is a true saying that “people like people who are like them.”

Know when to speak, ask the right questions and then know when to keep quiet and listen. It is by asking the right questions and listening to the answers of the person you are negotiating with, that you will discover what they want. It is then up to the investor to decide how best to make a deal work, so that it is an all round win/win solution.

Stephen R. Covey quotes “Most people do not listen with the intent to understand; they listen with the intent to reply”

People buy from people, so whether you are dealing direct with the vendor or an agent you need to be building rapport with the person you are negotiating with.
Most people enter into any potential deal with themselves and the outcome of the deal that they want, firmly at the forefront of their mind. They completely forget about the person they are talking to and what their situation is, or what is important to them, because they are too busy thinking of what they want to happen and how to get the deal that most benefits them.

When a conversation is held with the other person in mind, you simply need to ask the right questions and become an expert at listening, so you invite the other person to do most of the talking. When you go into a situation where you are meeting someone for the first time, go into that encounter with them and what they want as the only thing on your mind. Then work out what strategy would best suit the situation based on what they want and how you can best help them.

Building good relationships with estate agents is a vital part of building a successful property business. It is how we build the relationship and communicate that will enable us to develop the relationship with them to ensure we are the first person they will contact about potentially suitable properties, however again it is how you build that relationship and how you communicate the types of property you are looking for and how you can assist the agent and the vendor to get what they want. Anything other than a win/win situation for everyone is not a good ethical deal.

From what I am seeing, reading and hearing about, I believe that too much emphasis are about the strategy and very little, if any, is around communication and negotiating the deal.

My Sales & Negotiation workshops are highly interactive workshops for all sectors of business owners, who will learn to really understand the psychology of selling, buying or negotiating, in order to make a vast improvement to their business.

The workshop is not just about selling; the skills you will learn at this workshop will fine tune all your business conversations, whatever business you are in.


Jo’s Sales & Negotiation Training courses are open to anyone wanting to fine tune their business conversations and negotiate that perfect deal. You can contact Jo directly if you’d like to discuss the training in more detail before booking through her Mentors profile page.

Jo Driver

Jo Driver

Jo Driver is a Sales Masters Guild Personal Business Mentor.

Jo’s transition to becoming a business entrepreneur began back in 1995, starting her own Training and Consultancy business. Jo has also built a Health & Wellness business and is a co-founding partner of JRD Property, a property investing business.

Find out more about Jo on her Sales Masters Guild profile page.

Read more blogs from Jo.

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