Sales Masters Guild Founder, John F Kettley looks back to the past to see what’s happening in the future.

History has a funny way of repeating itself and by funny, I mean things definitely go around in circles, each cycle just sufficiently different from the last so to make the majority and definitely the younger generation, think it’s all brand new.

For nearly 100 years, we’ve seen the western world experience a boom and bust every 10 to 15 years with (on average) every 2nd recession being quite a bit stronger than the intermediary.

Add society and technology changes into the mix and you have a cocktail with the potential to give you the gift of foresight i.e. the potential to see where the opportunities are in the near future before they happen.

The Clues

Each time there is a recession, the corporates dive to their default settings of cost reduction, stopping all of their training budgets, shedding jobs and cutting out every possible none productive expense from their balance sheets.

In tandem, the banks move to ‘their’ default settings of tightening their lending criteria and pulling in the overdrafts of any ‘SME’ business that even remotely shows any form of risk to them, therein compounding the effects of the slowdown of the economy through the SME sector.

Now let’s pivot to another very important observation that affects the business world and which will help us to see what’s coming down the tracks, that being the quantum jump in the way society moves and acts.

In the 1920’s technology changed the way we moved (motor cars) and communicated (telephone) which led to a quantum shift in the way society moved and acted.

This happened again in the 1950’s when the distribution and playing of music created ‘youth culture’ and a refocus of peoples lifestyles. Each of these events were both business and cultural game changers.

If we now look at the first two decades of this millennium, we see another massive change in the way in which humans, move, communicate and choose to live their lives.

The lightning fast way in which we share knowledge and react to things that happen on the other side of the planet mean that how we move, communicate and live is changing at the fastest rate in human history.

This is where we begin to see where the opportunities really are and the first place that we can see this vividly unfolding is in the quantum difference in the way that those under and over 40 see the world around them.

The under 40’s see the acquisition of assets as largely unnecessary, why have a car when an Uber is on demand, why buy an album when a streaming service will give you unlimited access to all music, why buy a holiday home when you can Airbnb.

Job’s vs Freelance vs Business owner

The job for life disappeared in long before the turn of the century and job security became just as rare once the recession of 2008 changed the rules of both big and small business coupled with masses of red tape and costs involved with adhering to the push by governments to protect employees’ rights.

So, it’s no surprise that the corporate tree has been well and truly shaken, resulting in millions of people suddenly finding themselves having to adapt to no hours’ contracts and/or contract work with masses of people in their 40’s and 50’s deciding to try their hand at building their own business as a consultant, therapist, coach, independent distributor or whatever they have a secret desire to do, only to quickly discover that

  1. Being self-employed is a lot harder than they thought
  2. Getting customers and earning a decent income is extremely difficult
  3. Everything about running a business is a steep learning curve

Opportunities are everywhere if you know how to spot them

There’s truly never been an easier, better or less expensive time to start your own business.

The internet gives you mankind’s knowledge instantaneously, all you need is an idea, the right questions you want answers to and the tenacity and work ethic to turn your ideas into a high-income business.

  • Love stamps? You can make a fortune buying & selling on the net
  • Got an idea for a product? It’s never been easier to get it made and distributed
  • Want to buy property? There are a multitude of ways to learn & fund
  • The care industry is booming and will be for decades to come
  • Want to help others as a coach, mentor or therapist, there are millions of potential clients out there once you learn how.

So, what is holding you back from achieving your true potential?

In my experience as a personal business mentor having worked with and trained thousands of people it comes down to 2 things

  1. Most people do not know what they really want to do?
  2. Most people never invest in learning ‘how’ to make money in business

As the old saying goes, if you don’t know where you want to go, you’ll be sure never to get there….

The insane thing is, most businesses fail within their first 3 years because they simply never learned how to think like a business person! Especially those who set up shop as a business coach, consultant, therapist, sure they spent a vast amount of time studying to become a coach, consultant, therapist, they just never invested any time in learning how to create a business model that works i.e. one that generates revenue to pay for the success and work-life balance they say they want.

As mentioned earlier in this piece, having a job is an incredibly risky thing, but being in business and NOT investing in a business course or retaining a personal business mentor is like going to the casino and putting everything on black and repeating this until you lose…

I’ll finish by saying that if you look at the landscape, you’ll quickly see that we are entering another recession, China, the middle east and large parts of Europe are all sliding off the map economically, which in of its self creates huge opportunities to those who are seeing what is coming and putting themselves into position to capitalise on where the population is looking to next.

This is a time to calibrate, find a mentor and ask them to steer you towards where your potential is waiting to rise.

If this blog resinates with you and you may be of interested in one or more of our training courses. Training courses are regularly run by our Mentors across the country.

You can find out more about Sales Masters Guild founder, John F Kettley over on his profile page.

John F Kettley

John F Kettley

John F Kettley is the founder of The Sales Masters Guild.

A serial entrepreneur from his teenage years, John and his companies have sold a vast range of products and services across just about every market sector and medium there is, both here in Europe and the USA.

Find out more about John on his Sales Masters Guild profile page.

Read more blogs from John.

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