Sales Masters Guild Mentor, Olivier Carion, asks “Who Are Your Trusted Ambassadors?” as he takes a look at the two categories of people who can help boost your business.
Can your business perform better, even much better? Are you too much of a “well-kept secret” in your market and in your area? Imagine what it would be like if your reputation was given a boost and your company was truly widely known as a trusted service provider. Would you like that? If so, you may find this article helpful.
In my Entrepreneur Training workshops, I cover a step-by-step strategy to accelerate the growth of a business. This strategy brings results across many sectors. Within this growth acceleration strategy, there are two categories of people who deserve your full attention and focus. They are (1) your happy customers, and (2) your team. Both can, in their own way, give a substantial boost to your business. Here’s how…
First, your happy customers
Happy customers will generally be eager and/or willing to do 3 things for you:
- Talk to others about you and your good service
- Give you quality referrals
- Write a glowing testimonial
Making customers happy is paramount for any business. We want them to become repeat customers. Not only that, but they are likely to talk about the “customer experience” you have given them. Imagine what it would be like if your customers talked to their friends and contacts and said: “Trust me, with (your name and company), you’ll be in good hands.” Could there be any better publicity?
This is exactly what we want. When our happy customers spread the good word about our business, they become our Ambassadors. Now imagine that most of your customers do precisely that. What would be the impact on your business? What if ALL your customers did that?
Happy customers will often be willing to give you referrals. They trust you and know that you would treat their contacts well. Therefore, there is rarely any hesitation to do this. However, we need to ask them. In fact, it is a good idea to systematically ask for referrals: “Who do you know who would benefit from our service? Who else? Etc.”
Happy customers are also often pleased to write a testimonial. We do like testimonials that are glowing and genuine. After all, most of us, when booking a hotel or weekend away online, take time to read the reviews which help us in making choices. The same goes for our business. Testimonials help potential customers make choices. Here again, we need to ask our customers to write a testimonial, as they won’t necessarily think of writing one.
Second, your team
For all intents and purposes, the people who work with you, whether staff, associates or business partners, are all extensions of you. Let me explain. You are the owner and your business is largely based on who you are as a person, your values and the way you treat your customers. All of those are vital components of your reputation and building blocks of your “business DNA”. As a result, it is very important that your team – every member of your team – takes on your values and displays your business DNA in the way they engage with your prospects and customers.
Generally, when people buy, they buy three things in the following order of importance:
- You as a person, or the person representing you
- Your reputation, largely based on what people say about you
- Your service or product
Yes, first and foremost, people buy people. While your service or product is no doubt very important, the “people dimension” is even more important! What should we learn from this? Simply put, the WAY you and your team engage with prospects, customers and anyone getting in touch with your company, is of paramount importance.
Let’s remember the old adage that says “people will often forget WHAT you said to them, but they never forget HOW you treated them.”
For example, when someone calls to enquire about your service or company, the person answering the phone should be well aware that they are your Ambassador. What they say to the caller will no doubt be important information, but the WAY they engage with them will say much more about your company than any data or information.
Everyone working with you really needs to understand these things and do their part to reflect your business DNA.
In conclusion, let’s just say that your happy customers and your happy team are your trusted Ambassadors who can really boost your business. The time you spend in nurturing those relationships is a very sound investment indeed.
Olivier’s Entrepreneurs Training courses run regularly and are open to entrepreneurs and business owners looking to grow. If you’d like to find out more about the groups before booking, please contact Olivier directly though his Mentor profile page.
Oliver Carion is a Sales Masters Guild Personal Business Mentor.
With a real passion for the psychology of communication and the architecture that underpins accelerated growth, you’ll quickly realise why Olivier is the man who will help accelerate your business to a whole new level.