James Davey

Norfolk & Suffolk



Helping Small Businesses to Thrive and Survive

Having started his business career as an accountant working in industry, James decided that there was more to the game of business than just keeping the score. After spending four years in part-time study with the Open University Business School, James was awarded his MBA and set up a consultancy in the West Midlands helping small manufacturing businesses survive and thrive in the recession of the 1990s.


Moving back to his native Suffolk in 1995, James joined a successful motor dealership group, firstly as a non-executive director and later as group managing director. Following the collapse of MG Rover in 2005, James returned to the world of business advice delivering business growth and development programmes for small business owners.







Getting You Fit for Business


James is currently working as part of the Sales Masters Guild team, running Mentored Peer Groups for ambitious business owners who want to take their businesses to the next level. In addition, James keeps one foot in the business world running a successful health and fitness business with over 2,800 members, proof that James is firmly entrenched in the real world of business.


Many people dream about running their own business, but the reality of the matter is that sometimes it can be very lonely and just a little scary. Who do you talk to when you want to develop a new idea or chew over a problem that’s keeping you awake at night?


Well, you don’t need to be alone. With James by your side as your personal business mentor, you can share the burden of running your own business and get really focused on the important things you need to do which somehow seem to get lost under the pile of day to day challenges that make up your working life.





Stop Working 7 Days a Week for 2 Days Money

As a personal business mentor with The Sales Masters Guild. James works with business owners like you, who want to stop working 7 days a week for 2 days money and want to learn how to re-design their business so that it produces the wealth and work-life balance they set it up for in the first place.


James does this through Group Mentoring Programmes where he teaches people how to:


  • Get crystal clear about what they want from their business and their life and more importantly ‘why’ they want it
  • Build the right plan to get them there
  • Source the resources they need to achieve the plan


James will then support them by keeping them ‘on path’ until they achieve the income and great work-life balance they desire.







There is a Formula for Success


There is a formula for success, a blueprint that when learnt and applied results in success. It’s a proven fact that when single minded ambitious people come together for a common cause, amazing results always follow, which is why this mentored peer group is so powerful.


But and this is a huge BUT, your success will only become a reality if you take action on what you learn, apply the strategies and focus all of your attention on the things that absolutely will result in Growth, Sales and INCOME. For this reason, James’s Peer Group program is not for everyone! It requires a total commitment to achieving the success you seek.










Why Does Peer Group Mentoring Work?


Just like the new-years resolutions many of make, we start with the greatest of intentions, but without someone to help keep us on track, most will quickly fall back into their old ways and habits. Having a personal business mentor and a close peer group of like minded people will keep you on the path, hold you accountable and constantly nudge you to form better, more profitable outcome driven habits that result in true success.


Over the years, we have refined and developed the Peer Group Program into the amazing success formula that it is today. Members not only rapidly increase their own personal sales and income, they also share their knowledge and grow their connection base of movers and shakers in the business community.


What does James’s Peer Group Program look like?


Each month you’ll meet with up to 12 like-minded business owners within a structured 1/2 day mentoring session with your Sales Masters Guild ‘Certified Business Mentor’.


This 1/2 day is your opportunity to step out of your business and work on it rather than in it. You will focus on the parts of your business that grow a high-income and which generate the wealth that will afford you the lifestyle you want from your business.


Joining the James’s Peer Group Program is by ‘invitation only’. Our mission is to bring together positive ambitious people with open minds and good solid ethics so as to build a peer group that is great to attend, motivational and delivers results for its members.

You can contact James directly at james.davey@salesmastersguild.com 
To read James's blogs please click HERE









Working directly with James


Sometimes the best and fastest way to accelerate from where you are to where you today to where you want to be tommorrow is to go directly to the source, which is why James offers a number of ways that you can work directly with him.


1-2-1 Virtual Coffee to get to know each other and learn about you, your business and identify areas that once worked on will make your business more robust and income positive





1-2-1 Business deep dive (90 - 120mins) -

Review your business plan, identify and discuss the key business areas to focus on and work on a 5-point key action plan to kickstart and accelerate your business revenues.




Online 12 week Business Accelerator -Business accelerator program - A weekly mentored training via zoom in which members collectively work on each of the elements that make up a business that is profit focused.



per month


3hr Zoom deep dive ‘Entrepreneur training’ workshop's

  • Sales and negotiation skills
  • Professional networking skills
  • Creating a client attracting USP
  • Business model re-engineering for profit


£60 each 


To contact James directly james.davey@salesmastersguild.com

Book your 1-2-1 Virtual Coffee HERE




James’s Training & Peer Groups


You can book onto any of James’s training or peer groups from here. Just click below to be taken to the booking page, choose the date you would like to attend and continue with your payment.


Course / Location




James Davey's Entrepreneurs Training
9.30 - 16.00 Best Western Ipswich

18th August, 2020

James Davey's Mentored Peer Group
9.00 - 12.30 Best Western Hotel, Ipswich

9th September, 2020
inc VAT

James Davey's Pro-Networker Training
9.30 - 16.00 Best Western Ipswich

13th October, 2020
inc VAT

James Davey's Mentored Peer Group
9.00 - 12.30 Best Western Hotel, Ipswich

14th October, 2020
inc VAT

James Davey's Mentored Peer Group
9.00 - 12.30 Best Western Hotel, Ipswich

11th November, 2020
inc VAT

James Davey's Sales & Negotiation Training
9.30 - 16.00 Best Western Ipswich

24th November, 2020

James Davey's Mentored Peer Group
9.00 - 12.30 Best Western Hotel, Ipswich

9th December, 2020
inc VAT


Having worked with James firstly when he was Chairman of Ipswich & Suffolk Small Business Association, and now by participating in his Sales Master Guild programme, I can't recommend him highly enough.


Personable, insightful and highly skilled in helping to demystify number crunching, he is a pleasure to work with and really goes the extra mile to help grow your business to the next level.


Kim Brown - Funding Falcon

I have been a student of James Davey for just over a year.


James is both an excellent teacher and business mentor, he has helped me stand back from my business and see opportunities I may have otherwise missed.


His knowledge on social Media is extensive and the lessons he has delivered have taken our marketing campaigns to the next level. 


Gary Hickman - Open space advertising

James has pioneered business growth support for many years in East Anglia, helping business owners to evaluate their strategy and processes resulting in profitable growth.


I have known James for a number of years, and had the pleasure of working alongside him on the ISSBA committee, in the pursuit of success for others. James will bring ‘success with a smile’ to your organisation.


Christine Guy-Clarke - Win more clients

The Sales Masters Guild
Hitchin, Ipswich,
Milton Keynes, Peterborough,
St Albans, Waltham Abbey

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TEL: 0333 015 0254



With Mentors In:
Bedfordshire, Buckinghamshire, Cambridgeshire, Essex, Hertfordshire, Oxfordshire, London, Norfolk & Suffolk.
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