Blog Articles

 

News, views, tips and training from around The Sales Masters Guild network

 

So what is a sales process & do I really need one?

by John Kettley

So what is a Sales process & do I need one?   The sales subject is a subject many people almost avoid learning because they have a misconception about i.e. they believe that it is almost immoral to reach out and sell to people stuff they don’t want to buy!   The truth is sales is actually about ‘giving’ people what they WANT to buy, because it gives them a gain…   To give you a foundation, sales essentially consists of 3 basic elements, each of ...

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Why there may never be a better time than now to sell your business

by Mike Ainsworth

Why There May Never Be A Better Time Than Now To Sell Your Business   In my experience, it’s not unusual for business owners to leave it too late to sell their business.   In an ideal world the best time to sell is when your business is trading profitably, business is on the increase and the economy is booming.  So after four years of Brexit and 12 plus months of Covid, it’s easy to see why a lot of business owners are putting ...

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What's your next move?

by John Kettley

What’s your next move?   Whenever we go through a period of flux, there comes a moment when we think to ourselves   Am I on the right track? Is what I’m doing the best way? What should I do next?   The good news is…. you’re asking the ‘right’ questions   Most people out there will simply be do nothing, paralysed by the fear of doing something different for fear that it will be the wrong thing to do.   This my friend is the entrepreneur’s moment and the moment when ...

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Are you designing the business that you want to?

by Toby Acton

Are you designing the business that you want to?   I recently had a call from a client which really hammered home to me that it is up to us to design our businesses in the way that we want to...   He was being pushed in a certain direction by potential business partners who were promising to find him investment, media exposure and market access.  Whilst it could be potentially extremely lucrative, it was very much going against his ethos of 'why' he ...

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To thine own self be true

by James Davey

To Thine Own Self be True….   Shakespeare is not normally cited as a business guru, but you cannot argue that he has built a sustainable brand which has lasted nearly half a millennium and has offered great value to the people of Stratford-upon-Avon to name but a few.   Where would ‘Brand UK’ be without Shakespeare?   Maintaining a consistent and honest brand identity has long been an obsession of mine. Having spent a number of years in the franchised motor industry, the importance of ...

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How to fill your sales pipeline

by John Kettley

CONSTANTLY LOOKING FOR NEW CLIENTS?    Would you like more prospects to contact you when they are ready to buy? Would you like prospects to contact you before they call your competition?  Wouldn’t it be great if these prospects were almost pre-sold as well?    The good news is that all of this ‘is’ more than possible.  I’m sure that you are asking yourself how, and how soon? While it’s not really that hard to achieve, most people won’t take the time out to learn how to do ...

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Why these next 4 weeks are crucial to making 2021 a business success!

by John Kettley

Why these next 4 weeks are crucial to making 2021 a business success!   If you take into account that the business community doesn’t ‘normally’ kick into gear  until the 2nd to 3rd week of January each year, I think it’s fair to say that this on top of everything that’s happened in 2020, most people in the SME world are going to have a very bumpy start to the 2021.   Which is why it’s absolutely crucial that we create as much momentum ...

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From 6 to 7 figures in a tough business environment

by John Kettley

From 6 to 7 figures in a tough business environment   It was at Martin’s kitchen table in 2010 that he shared with me his desire to take his business from 6 to 7 figures, ‘despite’ the business landscape looking really tough at the time.   We were still very much in the immediate aftermath of the 2008 crash and businesses were still not making any significant investment in their ‘IT’, that said Martin had done exceptionally well in having maintained a steady turnover ...

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Does your business operate like a winning pit stop?

by Olivier Carion

Does Your Business Operate Like a Winning Pit Stop?   In F1, pit stops play a vital part in each pilot’s race. It is a well-rehearsed procedure, very much like a precisely choreographed dance. The team of mechanics works in perfect harmony to change the four tyres as quickly as they possibly can.   After much preparation and rehearsing, Red Bull Racing holds the record for the fastest pit stop time of 2.05 seconds in 2013. They then smashed it in 1.923 seconds at ...

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Don't get out of your comfort zone!

by Toby Acton

Don't get out of your comfort zone! What is the number one reason that people do not achieve their potential in life and in business?  Why do people not achieve their goals?  Why do many business owners not achieve the success they desire?   Is it their attitude??  No, we can choose our attitude   Is it a lack of belief??  No, belief can always come with time   Is it their skills??  No, skills can be learnt   No, it is this:   “The greatest enemy to human potential is ...

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