The SMG Mission

 

Working with Business owners

To Turnaround, Grow, Scale or Sell their Business

 

 

 

 

WHO WE ARE & WHAT WE DO

 

The Sales Masters Guild are a syndicate of highly skilled sales focused training mentors and personal business development specialists.

 

We work with CEO's and business owners who are at a significant junction in their business and now want to bring in specialist help in one of the following 4 business areas: -

 

Turnaround

Growth of sales revenues

Sucession planning

Exit planning to sell the business for the highest possible return

 

While clearly training and mentoring is a significant element of what we do to achieve our clients' goals, we are NOT business coaches, we are highly trained and experienced specialists in our field with the connections to achieve any goal a CEO or business owner wishes to achieve.

 

In addition to working 1-2-1 with business owners on specific projects we run subject specific trainings seminars in which we teach the methods we utilise to achieve the goals our clients want to achieve.

 


 

 

 
 

 

 


 

 

The journey began

 

back in 2009 when our founder (business investor and serial Entrepreneur) John F Kettley began receiving calls from connections asking for help as the recession of that time was beginning to bite hard.

 

What quickly became clear was a widespread need across the SME business community for 'real world' mentored entrepreneurial training, by experienced and highly skilled turnaround and growth specialists, to teach business owners the core tactical strategies of how to turn their business around, grow sales revenues quickly and for some, how to build up the value of their business to Exit for the highest possible return...

 


 

 

 

 

 

THE LANDSCAPE

 

It's an unfortunate truth that '80% of businesses fail in their first few years of trading and of those who ‘do’ survive, most never achieve their goal of building a wealth creating high-income business.

 

Those early days of mentoring business owners was a steep learning curve, we quickly learned not to take certain things for granted i.e. while everyone will say they are ambitious, certain types of people simply never take action on what they learned, which is why today we look for 3 core attributes in our clients in order to guarantee success for us both…

 

  • An open learning mentality
  • A genuine ambition to succeed
  • A commitment to taking action every day

 

If you have these attributes, we know from experiance we can help you to achieve your goals much quicker than you thought possible...

 


 

 

 
 

 

 


 

 

THE OFFERING

 

We work 1-2-1 with business owners who want to turn their business around, grow it to the next level or who want to raise the value of their business to sell it within the next few years.

 

We also have certified Motivational Mapping specialists who work with business owners teams to significantly raise productivity by understanding which members of a given team are true leaders.

 

The mentored training seminars and syndicate peer groups are designed to achieve clarity and cross pollination for individuals who want to raise their knowledge and skills as an entrepreneur.

 

We teach business owners and their business development teams through a number of mediums to suit their particular learning style

 

  • A book available from Amazon
  • An audio book available from Audible
  • An online video based platform
  • Advanced negotiation skills training
  • Monthly mentored peer groups
  • The Titan entrepreneur programme
  • 1-2-1 personal business mentoring
  • Certified TGSE specialist training

 

 


 

 

 
 

 

 

THE INVITATION

 

The Sales Masters Guild have now worked with and trained thousands of business owners to grow and flourish.

 

Your goals become our goals once we have both agreed that we are a good fit and our ethos, work ethic are in absolute symetry, something a practice we believe you will find is unique in the market place.

 

We simply do not succeed until after you have obtained the goals that we both set out to achieve...

 

If you are at a junction in your business and want to gain absolute clarity of what your next move should be, we invite you to get in touch and begin a new chapter.

 

We invite you to begin the journey by getting in touch today...

 

tomorrow is later than you think!!


 


 

 

 

Ready to begin a new chapter?

 

Please fill out the form opposite, press send and together we'll begin the adventure.

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I attended the Sales Master Guild training to improve my sales conversion ratios. I found the course invaluable even to someone who has had been on several sales training courses in the past.

 

You can always learn something new and by implementing just a small change it will change your results, this course explains the sales process well and adds a new dimension to it...

 

Davina Farrer - Utility Warehouse

James has pioneered business growth support for many years in East Anglia, helping business owners to evaluate their strategy and processes resulting in profitable growth.

 

I have known James for a number of years, and had the pleasure of working alongside him on the ISSBA committee, in the pursuit of success for others. James will bring ‘success with a smile’ to your organisation.

 

Christine Guy-Clarke - Win more clients

James Davey has been working with me as a business mentor these last 18 months.

He has helped me focus on both the future direction and current priorities.

James has helped me to grow my revenues by 30% and make the business more profitable. Without the resilience built in and a listening ear we would not have survived the covid pandemic!!

 

Mike Drain

Managing Director

Superb Travel Suffolk

The Sales Foundation workshop, I found it to be truly excellent. Clearly defining the sales process and how to work through it with potential new clients.

 

The training is very interactive, very enjoyable and one benefits from having other business owners present. 

 

I recommend this sales training course to anyone looking to improve the effectiveness of their sales operation

 

Robert Harris - AIMS Acountants

Thoroughly recommend working with Olivier if you want to grow your business and need guidance and support to get you there.

 

Whether it's challenges you need help to navigate or inspiration to help you keep going, he is brilliant at both.

 

We are lucky enough to have known Olivier for several years and are now working with him individually as part of his mastermind group and it is making a massive difference to our sanity and our impact in the business. Thank you Olivier.

 

Lynne Moffat - The Bookkeeping Department

Lesley is an expert in helping business owners to clarify their thoughts...

 

She helped me to think more strategically and to avoid being sidetracked by interesting, but irrelevant, activities that do not add value and do not take me closer to my goals.

 

The questioning style Lesley used, along with her extensive knowledge of business processes, led to our finding a range of new options to consider and to the production of a realistic action plan for me to follow in the coming months.

 

I would recommend Lesley to any business owner who is committed to growing their business and who is prepared to 're-think' approaches to achieving long-term business goals.

 

Margaret Adams - Career Consultant

“The Sales foundation workshop was fantastic!!

 

I’ve already personally referred two of my clients and the results have been fantastic. Any business owner looking to increase their sales should come on this course and send their sales teams through this process”… 

 

Scott Dwyer - Motivations

Toby's Pro Networker Training session helped to provide clarity and focus to my approach to networking.

 

I came away with lots of useful tips and tricks to implement straight away, which will make my networking in future more assured, confident and beneficial to the business.

 

Vicky Coffman - View-point Group

Having attended a number of the Sales Masters Guild workshops, ran by Olivier, I found each of them to be very well structured, thought-provoking & highly informative...

 

If you have the opportunity to attend one, please don't hesitate and go.

 

As well as being a highly experienced business mentor and sales professional, who has a real passion to help others achieve their commercial goals Olivier has the unique ability to take people's ideas/concepts and turn them into well articulated and compelling business proposition

 

If you are looking to grow your business, I highly recommend some expert guidance from Olivier.

 

Martin Henderson - Falck UK

Jo is a fabulous mentor and joining her Peer Group was the best decision I have ever made for myself and my business.

 

She is very knowledgeable and experienced, and is constantly pushing me towards the next level, next goal. But the best thing for me is that Jo always makes me think outside the box.

 

She helped me to define my Value Proposition, identify my Ideal Client which resulted in opening a floodgate of new business. Jo is the best investment in your business and personal growth!

 

Natasha Lancaster - VA

James is both an excellent teacher and personal business mentor, he has helped me stand back from my business and see opportunities I would have otherwise missed.

 

His knowledge on social Media is extensive and the lessons he has delivered have taken our marketing campaigns to the next level. 

 

Gary Hickman - Open space advertising

I first met Jo during a networking event and I always felt her willingness to help others was a trait many professional don't act on.

 

This led to going on one of her courses called Pro Networker and I came out of it feeling like superman.

 

The peer group atmosphere had a communal yet personalised feel that created many light bulb moments hard to forget. Regardless of what industry you are in, Jo will surely take your business to the next level.

 

Dean Yu - Expature

Toby is engaging and fun with laser focus. A highly effective combination.

 

I attended Toby's Entrepreneur Breakthrough Day and it did exactly what it said on the tin and more. I had several 'lightbulb' moments, really delved into some area's of my personal development, as well as the business that I had underestimated the importance of..

 

I came away with a host of creative idea's on way's to increase my client reach and a list of practical to do's to support the growth of my business. Perhaps more importantly, I came away feeling more confident with a clear vision of what I will achieve in the next year.

 

Melanie Smith - Kannaway Europe

I met Lesley at the beginning of the year, when my company started the transformation process.

 

I've joined Lesley’s Mentored Peer Group, which helps me look at my business from a different perspective, shape the business strategy and focus on the most critical tasks at the moment.

 

The great thing about the Peer Group is a fact that I can work closely not only with her, but also other business owners where we can share, listen and learn from each other. 

 

I would recommend Lesley to anyone who is looking for clarity and direction in their business

 

Paulina Rzepiel - Beaverhead software

The expert knowledge of sales and his fantastic teaching ability has made a massive difference to my confidence in every aspect of my business.

 

Huge thanks to John Kettley for changing the way I now look at the business world and produce measurably greater results.

 

His back-up calls and continuous correspondence are greatly appreciated. Highly recommended!

 

Martin Kearney - Internetwork Media

I have been working with Jo since September last year.

 

I cannot thank her enough for the time she gives me and the mentoring to help me move my business forward.

 

Jo helps me to separate what's really important in my business and keeps me focusing on my time management. I look forward to our monthly peer group sessions as it's time out of the business for me to think, reflect and idea generate.

 

Jo keeps in touch with me during the month and those check ins are vitally important to me. I highly recommend working with Jo and the Sales Masters Guild.

 

Bonita Ackerman du Pereez - Future edge coaching

Having completed the Advanced Sales and Marketing Course, I walked in one person and came out a completely different more motivated and confident individual knowing exactly what my business does and for whom.

 

The methods you learn on the course completely change your perception and business life, giving you the motivation to succeed.

I would recommend that any business owner finding every day business a challenge have a chat with John Kettley at the Sales Masters Guild team." 

 

Deborah Skeldon - Behind the Glass (Magazine)

Having worked with James firstly when he was Chairman of Ipswich & Suffolk Small Business Association, and now by participating in his Sales Master Guild programme, I can't recommend him highly enough.

 

Personable, insightful and highly skilled in helping to demystify number crunching, he is a pleasure to work with and really goes the extra mile to help grow your business to the next level.

 

Kim Brown - Funding Falcon

I recently attended Oliver's Sales & Negotiation Course through the Sales Master's Guild. Olivier's course was extremely well thought out and was delivered perfectly. It personally gave me the confidence boost I needed. It has helped me to feel positive again in everyway and ready for 2019. Olivier is extremely professional in his approach, yet also able to make people feel very relaxed and able to enjoy what they do much more. I have already had the pleasure of seeing Olivier since the course and him having the faith in me to do well has made me feel very excited about what is yet to come in the New Year. I look forward to working with Olivier more throughout the year and putting what I have learnt from him into good practice

 

Sarah Marquis - Countrywide Butchers

You can't climb Everest alone!

This is where John Kettley is exceptional. If you want rapid success it's crucial to have an accountability partner or 'mentor'. John has helped me to completely redefine my own version of success and move rapidly toward the results I wanted to achieve.

 

They say "nothing happens until a sale takes place" and if you want more sales then John is the go to man to can help you develop those skills.

 

Most business challenges can be solved if you're generating sales and John is a genuine expert in helping people do just that. Take a few minutes to see what he could do for you. You won't be disappointed.

 

Simon Kramer, Effective accountants

I attended a fantastic 2020 planning workshop that Lesley hosted on 19th December 2019. It was a highly focused day which involved deep reflection of our past successes and failures before putting in place a strategic action plan towards generating more wealth in our lives

 

Lesley was totally professional in her manner creating a safe space for people to share openly about their businesses and what they were hoping to achieve.

 

This was only possible because of calm, empathetic and professional manner with which Lesley lead the group. My big take away was how I really got to think more about my unique USP in a completely different way. 

 

I wish when I first started my business, many years ago, that I had had Lesley in my life. Seriously, if you want to be successfuol as a business person, do not go past GO until you have planned your business first. Thank you Lesley, again for this gift.

 

Sherine Ann Lovegrove - Author and Coach

I attended the £100kpa Peer Mentoring Group with Toby, it was an outstanding event.

 

Toby's structured approach and lessons in entrepreneurship were invaluable. The group consisted of like-minded business owners from various industries, all serious about growing their knowledge, skills, mindset and, of course, businesses.

 

I left the meeting with much needed clarity and a set of defined, actionable steps to progress my success journey. A big thank you to Toby and Sales Masters Guild.

 

If you are serious about becoming a successful entrepreneur, then you need to speaking with Toby Acton

 

Shen Sidana - Buzz Storm digital Marketing