Blog articles

Why there may never be a better time than now to sell your business

by Mike Ainsworth

Why There May Never Be A Better Time Than Now To Sell Your Business In my experience, it’s not unusual for business owners to leave it too late to sell their business. In an ideal world the best time to sell is when your business is trading profitably, business is on the increase and the economy is booming. So after four years of Brexit and 12 plus months of Covid, it’s easy to see why a lot of business owners are putting ...

When Finding Your Ikigai Isnâ€™t Enough For Your Business

by Mike Ainsworth

Having looked at Ikigai in your business, Sales Masters Guild Mentor, Mike Ainsworth asks “what if it isn’t enough?”. In a previous article I wrote about Ikigai (Japanese for “a reason for being”) and speculated on the benefits to your business of finding your own Ikigai. It’s logical to think that: If your business is also you passion If there’s a market for your goods, If people are willing to pay for them and If you’re good at something Then this is the recipe ...

Having a Sellable Business can bring value to your business in more ways than one

by Mike Ainsworth

Sales Masters Guild Mentor, Mike Ainsworth looks at how having a sellable business gives you more value, even if you have no intentions of selling. I’ve been selling businesses for more than six years now through my office of Everett Masson and Furby. During that time I’ve valued more than 700 businesses, most of whose owners thought that they had a sellable business. In truth a large percentage of these businesses either weren’t sellable or if they were the likely sale price ...

How Having Your Own Immutable Laws Can Help Your Business

by Mike Ainsworth

Sales Masters Guild Mentor, Mike Ainsworth looks at how having your own immutable laws can help your business. I recently read a book called the Pumpkin Plan by Mike Michalowicz and one of the topics the author writes about is the importance of having your own personal immutable laws in business. I have to say that the term resonated with me because I’ve always felt that other terms such as core values or maybe ethics, whilst critical to me personally, didn’t fully ...

How can you use Ikigai to improve your business?

by Mike Ainsworth

Sales Masters Guild Mentor, Mike Ainsworth introduces us to Ikigai and how it could be something that could improve your business. Don’t know what Ikigai is? Read on. I love to learn new things. And so far I’ve discovered that one of the best things about working with the Sales Masters Guild is the fact that every time I attend a meeting – whether just with my fellow mentors or with business owning mentees – I learn something new. Last week I learned ...

SMG Mentor, Mike Ainsworth has some advice on converting those leads into sales

by Mike Ainsworth

Sales Masters Guild Mentor, Mike Ainsworth looks at increasing sales by converting more leads. A lot of business owners spend considerable time in working out new ways to generate leads but they ignore the fact that arguably a quicker route to increase sales is to convert more leads. It’s simple maths… Sales = Leads x conversion x margin x frequency Concentrating on any of the four factors to the exclusion of the other three will hold back the growth of your business, whilst converting ...

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